Effective date: March 2026
Last updated: March 6, 2026
These Terms of Service ("Terms") govern your access to and use of the PanelX analytics platform ("Platform") operated by IntellX Trading LLC ("IntellX," "we," "us," or "our"). By accessing or using the Platform, you ("Client," "you," or "your") agree to be bound by these Terms. If you do not agree to these Terms, you may not use the Platform.
These Terms apply to B2B analytics subscriptions. The separate Privacy Policy and Data Processing Addendum are incorporated by reference.
PanelX is a B2B analytics platform that provides aggregated consumer purchase insights for the FMCG (Fast-Moving Consumer Goods) sector in the MENA region. The Platform delivers market data derived from a consumer panel, including penetration rates, brand shares, purchase frequencies, volume trends, and demographic breakdowns.
All data delivered through the Platform is based on a statistical sample of households weighted to represent the broader KSA residential household population. Data outputs are aggregated and anonymized. No individual panelist data is disclosed to clients.
Subscriptions are offered on an annual basis. The subscription automatically renews for successive one-year terms unless either party provides written notice of non-renewal at least sixty (60) days prior to the end of the then-current term.
Subscription fees are billed quarterly in advance. Payment is due within thirty (30) days of invoice date (Net 30). IntellX reserves the right to adjust payment terms on a per-client basis as mutually agreed in the applicable Order Form.
Annual subscription fee increases shall not exceed ten percent (10%) per renewal term. IntellX will provide at least sixty (60) days' written notice of any price increase prior to the renewal date.
All fees are exclusive of applicable taxes. Client is responsible for any value-added tax (VAT) or other taxes imposed by applicable law.
PanelX provides market estimates based on a statistical sample. All metrics are projections weighted to represent KSA households. PanelX does not guarantee the exact accuracy of any metric. Industry-standard confidence intervals apply.
Panel data is inherently statistical in nature. Figures represent estimates derived from a sample population and are subject to sampling error, non-response bias, and measurement error. PanelX employs industry-standard methodologies (iterative proportional fitting, correction factor chains, penetration correction) to minimize these errors, but absolute accuracy is not guaranteed.
This disclaimer is consistent with standard practice across the consumer panel research industry and in accordance with the ICC/ESOMAR International Code on Market, Opinion, and Social Research and Data Analytics.
IntellX retains all intellectual property rights in the Platform, including the software, algorithms, methodologies, weighting models, correction factor chains, user interface designs, and all aggregated datasets.
Client receives a limited, non-exclusive, non-transferable, non-sublicensable license to use the analytical outputs delivered through the Platform for Client's internal business purposes during the subscription term.
Client data: Client retains ownership of all data Client provides to PanelX (account information, subscription preferences, category selections, custom segment definitions). Upon termination, Client may request export of Client-specific configuration data.
Panel data: All aggregated panel data, market statistics, and analytical outputs generated by the PanelX platform are the intellectual property of IntellX. Client receives a license to use these outputs during the subscription term per Section 4.
Panelist data: IntellX is the data controller for all panelist personal data. Client does not have access to, and does not receive, individual panelist data. Client is classified as a data recipient of anonymized analytical outputs, not as a joint controller or processor of panelist personal data.
Each party agrees to maintain the confidentiality of the other party's confidential information and to use such information only for the purposes contemplated by these Terms. Confidential information includes pricing, proprietary methodologies, custom segment definitions, and any information marked as confidential.
Confidentiality obligations do not apply to information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed without reference to the other party's confidential information; or (d) is required to be disclosed by law, regulation, or court order.
IntellX's total aggregate liability for all claims arising under or in connection with these Terms shall not exceed the lesser of: (a) the total fees paid by Client to IntellX in the twelve (12) months immediately preceding the event giving rise to the claim, or (b) SAR 500,000 (five hundred thousand Saudi Riyals).
For claims arising from a breach of data protection obligations (including unauthorized disclosure, data breach, or violation of the PDPL), IntellX's total aggregate liability shall not exceed the total fees paid by Client to IntellX in the twenty-four (24) months immediately preceding the event giving rise to the claim.
To the maximum extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, consequential, special, or punitive damages, including:
The limitations in Sections 8.1 and 8.2 do not apply to: (a) fraud or willful misconduct; (b) gross negligence; (c) intellectual property infringement indemnification; or (d) any liability that cannot be limited under applicable Saudi law.
| Metric | Target | Service Credit |
|---|---|---|
| Dashboard uptime | 99.5% monthly | 5% of monthly fee per 0.5% below target, maximum 25% of monthly fee |
| Data freshness | Updated within 30 days of pipeline run | No financial SLA (pre-automation phase) |
| Support response | 2 business days | No financial SLA (pre-dedicated support team) |
Uptime is calculated as the percentage of total minutes in a calendar month during which the Platform is available, excluding scheduled maintenance windows communicated at least 48 hours in advance. Service credits are Client's sole and exclusive remedy for failure to meet uptime targets.
Either party may terminate these Terms for material breach if the breaching party fails to cure the breach within thirty (30) days of receiving written notice specifying the breach.
IntellX may terminate these Terms immediately, without a cure period, if Client uses PanelX data in a manner that violates the PDPL or exposes individual panelist personally identifiable information.
Upon termination or expiration, Client may request export of all analytical outputs delivered during the subscription term in CSV or Excel format. IntellX will fulfill such requests within thirty (30) days. After this period, IntellX has no obligation to retain Client-specific analytical outputs.
Neither party shall be liable for any delay or failure to perform its obligations under these Terms due to causes beyond its reasonable control, including: acts of God, natural disasters, pandemic or epidemic, government action or regulation, telecommunications failure, power failure, fire, flood, earthquake, war, terrorism, civil unrest, or labor disputes.
Force majeure events expressly include any material change in PDPL regulations or other Saudi Arabian data protection legislation that makes continued data collection or processing impracticable. If a force majeure event continues for more than ninety (90) consecutive days, either party may terminate these Terms without liability.
These Terms are governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia.
Any dispute arising out of or in connection with these Terms that cannot be resolved through good-faith negotiation within thirty (30) days shall be referred to and finally resolved by arbitration administered by the Saudi Center for Commercial Arbitration (SCCA) in Riyadh, Saudi Arabia. Alternatively, for Clients with headquarters in the United Arab Emirates, the parties may mutually agree to arbitration under the Dubai International Arbitration Centre (DIAC).
The arbitration shall be conducted by a sole arbitrator. The language of the arbitration shall be Arabic, unless the parties agree in writing to conduct proceedings in English.
These Terms are published in English. An Arabic translation will be made available. In the event of conflict between the Arabic and English versions, the Arabic version shall prevail.
These Terms, together with any Order Form, the Privacy Policy, and the Data Processing Addendum, constitute the entire agreement between the parties with respect to the subject matter hereof.
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
The failure of either party to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
Client may not assign or transfer these Terms without the prior written consent of IntellX. IntellX may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.
All notices under these Terms shall be in writing and delivered by email to the contact addresses specified in the applicable Order Form. Notices to IntellX may be sent to privacy@panelx.ai.
For questions about these Terms of Service:
IntellX LLC
Email: privacy@panelx.ai